NEXT-GEN SPICE

RE-SPICE

RE-SPICE turning tired recipes into fresh favourites

Is your recipe losing its spark? Does your blend cost too much or underperform?

Our RE-SPICE service gives seasonings a fresh lease of life, focusing on what matters most:

• FRESHEN UP from simple tweaks to full seasoning overhauls that deliver

• CLEAN LABEL seasonings with simple, recognisable ingredients consumers trust

• COST REDUCTION smart solutions that reduce spend, not standards

Your RE-SPICE Journey Starts Here

RE-SPICING

Got a recipe that’s fallen flat? A blend that’s costing too much or just isn’t hitting the mark anymore?

That’s where our Re-Spice service steps in. We take tired, underperforming seasonings and give them a new lease of life — refreshing the taste, tightening up the performance, and making sure they hit today’s trends (and tomorrow’s too). Think of it as a flavour makeover: same idea, reimagined for modern menus



Learn more

RE-SPICING WITH NPD

Re-Spice & NPD – Flavour, Refreshed

We work closely with our customers’ own development teams, providing tailored expertise to support projects of every scale — from fine-tuning recipes to creating entirely new product concepts.

Whether it’s reducing salt, replicating a signature flavour, or pioneering something fresh, our collaborative approach delivers results that strengthen your brand and delight your consumers.

Our state-of-the-art development kitchen brings ideas to life under real-world conditions. Fully equipped with four ovens, a BBQ grill, deep fat fryer, and gas hob, it allows for authentic testing, faster iteration, and greater confidence from concept to launch.

Supporting this, our dedicated insights team publishes bi-annual trend reports, covering Spring/Summer and Autumn/Winter — released a full year in advance. These forward-looking papers give national retailers the lead time and clarity needed to align innovation with marketing plans.

Your next innovation starts here - let's create it together

NPD Team

Where Trends Become Taste

Driving innovation from concept to creation, our New Product Development (NPD) team are the taste explorers and culinary innovators shaping every exciting idea.

Drawing inspiration from global Food Safaris, Supermarket Sweeps, and in-depth research, they uncover trends and translate them into practical, market-ready concepts. Each one is put through its paces across a variety of meat blocks to assess flexibility, performance, and customer appeal.

Only the best make the cut. Through rounds of tasting, refining, and perfecting, the team crafts a focused shortlist — ready for the final approval of our Development Chef.

Development Chef

At the heart of Foodmaker’s innovation is our resident Development Chef, Andy Benn — a culinary craftsman who brings ideas to life and transforms trend insights into flavourful, functional reality.

As a key member of the team responsible for identifying emerging food trends, Andy takes the theory and turns it into tangible, mouthwatering concepts. With years of experience, he ensures each blend not only meets the brief but excites the palate.

Customers interested in exploring new concepts or enhancing existing products are invited to choose from our bespoke development menus. These are designed around your specific needs — whether you’re innovating for a retail launch, foodservice application, or ready meal solution.

Visiting our dedicated development kitchen in Corby is more than just a meeting — it’s an immersive experience. Expect a hands-on presentation, packed with theatre and wizardry, as Andy showcases new flavour concepts and creations. The session culminates in a professional tasting where every detail — from aroma and mouthfeel to visual appeal — is considered.

Come see innovation in action. Book a development session and let’s bring your next big idea to life.

Meet FREDA

To stay ahead, you need more than outdated data or vague insights. That’s why we developed FREDA — our in-house flavour forecasting tool, designed specifically for the UK and Irish markets.

FREDA tracks the latest launches, product ranges, and flavour innovations to give clear, actionable insight into what’s trending now and what’s coming next. Built by Foodmaker, used by our team, and shared with our customers, FREDA helps turn flavour trends into opportunities.

What FREDA Tracks

• Burger and sausage ranges across major UK retailers
• Pies, pasty's and savoury pastries
• Snack and crisp flavours for cross-category inspiration
• Product positioning, claims & ingredients (plant-based, low-fat, premium, etc.)
• Weekly updates to keep pace with fast-moving trends

Why It Matters

With FREDA’s insight, you can:
• Plan NPD with confidence
• Identify flavour trends before they hit the mainstream
• Respond quickly to shifts in consumer demand
• Stay competitive across sausages, burgers, and beyond

Turning Insight into Action

Every week, FREDA equips our development and sales teams — and our customers — with the knowledge to innovate faster and smarter. Whether it’s refreshing a core range or exploring new categories, FREDA makes sure you’re ahead of the curve.

Talk to us for a demo or request a tailored report — and see how FREDA can give you the edge.

Food Safari

Our way of tracking down the next big flavour

Throughout the year, our team takes part in Food Safaris — organised flavour-hunting trips designed to uncover the trends shaping tomorrow’s products.

We explore restaurants, street food, retail launches, and emerging concepts, tasting and recording everything from classic profiles to the unexpected. Each stop offers insight into new flavour combinations, innovative ingredient use, and consumer-driven claims that could influence your next product.

What We Look For

• Flavour innovation — creative combinations and bold taste profiles
• Ingredient opportunities — hidden heroes with functionality or health appeal
• Market signals — cues from menus, retail shelves, and global cuisines
• Practical inspiration — ideas that can translate into production-ready solutions

Why It Matters

• First-hand insight — the best way to track food trends is to experience them directly
• Customer focus — understanding what consumers will be looking for next
• Actionable outcomes — bringing back ideas that can be developed into bespoke blends and seasonings for your products

From Safari to Solution

Every Food Safari ends back in our development kitchen, where insights are transformed into tailored seasonings and mixes. This ensures that what we discover out in the market becomes a practical advantage for our customers. Sharing the Benefits

Seats on a Food Safari are limited, but every customer benefits from the insights. The flavours we taste, the trends we track, and the notes we gather all inform the work we do — helping you stay one step ahead in flavour innovation.